Uniadrion

Training Course for Experts in Planning, Management and Development of the Cultural Tourism in the Adriatic-Ionian Region

The first "Training Course for experts in development, programming and management of cultural tourism in the Adriatic-Ionian regions" stems from the UniAdrion Working Group 3 on Cultural Tourism.

Course Description

The cultural perspective of the project will be double-edged: it will deal with the peculiarities that make the Adriatic-Ionian region culturally and historically unique, but it will also stress the ever-growing interdependencies of the region with the overall global cultural situation. The general themes connected with tourist planning and management cannot avoid mentioning those specific aspects of the Adriatic-Ionian region which come from its archaeological and historical heritage, its artistic and craft production, its music and its traditional celebrations, its objective beauty and the variety of nature and countryside it contains. The course is based on collaboration between various disciplinary areas: from tourist anthropology, regional ethnology, archaeology and urban planning, from sociology and the Romance, Hellenic, Slavic and Illyrian languages of the region, to economics, the operative abilities of the broadcasting and statistical models, business management and marketing.

Objectives of the course

The course is for specialised cultural tourist operators in the Adriatic-Ionian region and will have a theoretical-operative approach, which is particularly aimed at the multi-cultural aspect of the region. Teaching will also be aimed at helping participants towards various professional specialisations: though the most typical participant will be the specialised operator in cultural tourism, the course is also suitable for cultural officers working in museums or other centres of culture, as well as for inter-cultural mediators or educators (in and out of schools).

Interdisciplinarity an inter-regional approach

The Training Course linking the scientific community of the different countries involved in the Ionian-Adriatic Initiative (but also of other countries), aims to approach the sustainable development of agricultural, rural and coastal areas with an interdisciplinary perspective.

Target audience

Participants will mainly be from the following categories: recent graduates in various subjects; operators working in cultural, educational and leisure institutions; officers working for local authority bodies; government workers involved in the field of educational, cultural and tourism planning (at both local and national level)