Specific objectives for this pillar
- Diversification of the macro-region’s tourism products and services along with tackling seasonality of inland, coastal and maritime tourism demand.
- Improving the quality and innovation of tourism offer and enhancing the sustainable and responsible tourism capacities of the tourism actors across the macro-region.
To achieve the abovementioned objectives, Pillar 4 will focus on two topics:
Topic 1 – Diversified tourism offer (products and services)
Topic 2 – Sustainable and responsible tourism management (innovation and quality)